Laurence B. Tree II
President & Chief Executive Officer
Laurence B. Tree II ("Larry") is a proven entrepreneur and strategic leader who has built international businesses and brands from initial funding through to successful business- to business process and technologies development. Larry's passion is to build great teams of people working together with the skill and persistence to drill into initial business plans and collaborate to execute strategies and tactics focused on excellence.
Before joining Proteum Energy, Mr. Tree was the President and founder of Laron, Incorporated, a 40-year leader in heavy industry service solutions focused on power generation, mining, oil and gas, heavy manufacturing, transportation, and construction industries. Laron was acquired in January 2020 by Ohio Transmission Corporation, a GenStar company.
In 1984, Mr. Tree founded and built EMS (now Sulzer EMS). EMS became the largest independent service company for power generation, mining, and basic industries in the Western U.S., reaching #24 on Inc. Magazine's fastest-growing companies in America.
Successfully transitioned EMS with the largest independent industrial services company globally, a public U.K., PLC, and served five years on the international board of directors. EMS is now a business unit of Sulzer Turbo Services based in Switzerland.
Mr. Tree's entrepreneurial successes lead him to be nominated Arizona Entrepreneur of the year and the Who's Who of Executives in America.
Mr. Tree also has a varied entrepreneurial and philanthropic background. He co-founded and co-created the worlds leading integrative medicine web portal (www.DrWeil.com) and product licensing company. This creation was at the request of Dr. Andrew Weil, a renowned integrative medicine physician, and author. Mr. Tree developed the initial business plan and secured funding, co-creating an international web and licensing business exceeding $100 million in top-line sales. The philanthropic goal has been fulfilled with millions of dollars of profit raised; all focused on funding Dr. Weil's non-profit, Weil Foundation. The Weil Foundation significantly contributed to the Program of Integrative Medicine at the University, which is now the very successful Arizona Center of Integrative Medicine (www.AZCIM.com), a Center of Excellence within the University of Arizona.
Outside leadership positions and current boards include:
Board Member of Superior Gas Solutions, LLC - a flare gas/associated gas to power and hydrogen
technology company based in Arizona
YPO Gold Arizona – (Young President's Organization)
World Presidents Organization (WPO) International
Lifetime member of the Brophy Dad's Club - a leading Arizona Jesuit boys high school booster organization
Prior member of the Board of Trustees of Phoenix Country Day School - a leading K-12 private school
Mr. Tree's interests include hiking, fly fishing, traveling, and spending time with his wife Patti and their five grandchildren and two Labrador mix rescue dogs.